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2015 Reverse Phone Lookup

A tech shortcut to diversity in the workplace? (Q&A) Entelo CEO Jon Bischke may soon get dragged into the national debate about workplace diversity, but he's ready to handle any heat if his company winds up getting turned into a political talking point.On Wednesday, Entelo, a 3-year-old software startup in San Francisco, will announce Entelo Diversity, a service that it says will help companies come up with lists of potential job candidates who are female, Latino, African American, or veterans of the military. The idea being that a more diverse workforce is a stronger workforce.The company won't reveal many details about the technology other than tosay that it has developed an algorithm that sifts through data uploaded tosocial-media sites and allows companies to draw probable conclusionsabout the racial or gender background of a potential job candidate. Of course, the prospect of a software program like this may be catnip for the critics. Affirmative action of any sort remains an unsettled question, with the Supreme Court recently voting 6-2 to uphold Michigan's ban on state affirmative-action programs. Conservative critics say that the emphasis in job hiring ought to be on hiring, training, and promoting the best-qualified candidates regardless of racial or gender background."I understand this is not going to be without its controversial angle,"said Entelo. "There will be some people who take offense at it, but we think the upside will outweigh the bad." And with a client listthat runs the gamut from Facebook to Salesforce to Yelp, Entelo, which is backed by Menlo Ventures and Battery Ventures, believes it has a big opportunity both to make a buck and foster some social good. The following is an edited transcript of a recent conversation CNET conducted with Bischke.Q: You're billing this as the "Industry's First Automated Diversity-focused Recruiting Solution Helps Companies Efficiently Source Underrepresented Groups Including Minorities and Veterans." That's quite the mouthful. What does it do?Jon Bischke: We work with a lot of companies but a lot of tech companies, in particular, had a challenge: They had engineering teams that were male-dominated. 95% of the teams were men. There's ahuge amount of academicresearch that the more diverse team was a better team. A common theme that weheard was, 'We'd like to hire more female software engineers.' After hearing that a number of times, we went back to the system and asked would it be possible to run that sort of query. We found indeed that we could do this and with a high degreeof accuracy. We went back to the companies and they flipped their lids. They thought it was fantastic.The technology is supposed to let businesses identify potential candidates that fall into a specific minority group. How does it work? Bischke: We index a huge amount of social data. It takes into account that social data which might be ascertained to race, gender, or military status. But we don't reveal the individual factors we use. It's a black-box algorithm.It's all taken from publicly available social data?Bischke: If they are self-identified, yes, or if there's something about their data so that this person looks to have a high degree of probability.I'm not sure I like the idea that there's a piece of software out there which knows so much about my personal identity and it's being used by companies. Something's spooky about that, frankly.Bischke: We spent lots of time thinking about this. At the end of the day, we're going to put our brand on it. And we thought a lot about what's the right thing to do. Companies are spending lots of time and energy to get a more diverse workforce. It's inefficient and costly to the company. We thought that the good -- the ability of a company to recruit more software engineers -- outweighed the bad. It was very important to us in building the product that it could not be used to discriminate against anybody. So for example, you can't use it to exclude or filter out women or Hispanics from certain jobs.What's your prospective pitch to companies going to sound like?Bischke: Our strong belief is that companies with more diverse workforces are stronger companies. We believe that you should hire the best person for a job. It's also our belief that you should have a diverse pool of applicants so if all 50 applicants for an engineering position are men, that's wrong. You don't hire a woman just because she's a woman but she should be in the mix of applicants.Which industries do you think are more likely to turn to a tool like this to achieve compliance levels?Bischke: Anyone doing federal contracting. In the guidelines, you are required to show a good-faith effort that you are recruiting a diverse pool of applicants. A new set of guidelines went into effect three weeks ago that have to recruit a certain percentage of people with military experience in order to apply for federal contracts.My hunch is that a lot of startups here in San Francisco and Silicon Valley would fall into the list of companies where minorities are underrepresented. What's your guess? Absolutely. When you have a culture that's oftentimes male-dominated, it becomes a company where discrimination might occur.Any idea whatpercentage of minorities or women work at Entelo?Bischke: We have about 40 percent of the team that's female while 30 percent to 40 percent team is non-white. I think we're doing a pretty good job.A translation of Apple's iPhone event invite Despite its usual brevity, Apple's event invite this morning leaves a lot to chew on.It goes without saying that the tag line "Let's talk iPhone" spells out that we'll be seeing the new phone from the company. The question is if there will be two new phones, something Apple's never done.Also unclear is whether Apple plans to skip an update to its iPod line ahead of the holiday season, and if the "let's talk iPhone" tag line might also be talking about the much-rumored enhancements to Apple's Voice Control technology.We'll know all there is to know come a week from today, when Apple's even kicks off at 10 a.m. PT sharp. In the meantime, here are some things to glean from the invite. One phone, two phone?On the invite, there's a missed call/voice mail icon, but it's just a number one. That would suggest we'll be getting just one new device, as opposed to two--a rumor that's been kicking around for years, but has picked back up in recent months in the lead up to a new device.A Deutsche Bank analyst in June said that Apple was working on a two-phone configuration that would include a new, high-end model, along with a slightly improved iPhone 4 model for release this year. Evidence suggesting that might be the case surfaced a few days later, with a screenshot of a white plastic iPhone 4 model on Vietnamese site Tinhte--the same outlet that got ahold of the iPhone 4 ahead of its official unveiling.More recently, there have been murmurs of two iPhone model offerings as part of deals being worked out with Chinese carriers, which are expected to stock the new iPhone when it's released. Confusing matters, there was also a high-profile report from J.P. Morgan analyst Mark Moskowitz saying a new iPhone would be joined by a lower cost, souped up iPhone 4 model, and last year's iPhone 4 model, which would be sold alongside one another, giving Apple a three iPhone lineup. And former Vice President Al Gore certainly didn't help things last week, making mention of "new iPhones" arriving next month.Related links:• Apple holding iPhone 5 event on October 4• Will Apple kill the iPod?• iPhone 5 rumor roundup• Al Gore confirms multiple iPhones coming Following the invite send-out, Piper Jaffray analyst Gene Munster weighed in on the matter, stating that the firm did not believe Apple would release two devices, and instead would be launching an iPhone 5, while selling older devices at a discount."We do not expect a low-end iPhone," Munster wrote in a note to investors. "Rather, we expect Apple to continue with a lead device (iPhone 5) that carriers sell subsidized for $199/$299 along with a previous generation device (iPhone 4 or iPhone 4S) for $99."That matches up well with Apple's past iPhone sales strategy, which includes selling the 3G and 3GS alongside newer models of the device. Whither iPod?Of special note is the complete lack of mention about the iPod. Over the past several years Apple has held an event in September to take the wraps off a new line of devices, though the star of the iPod line continues to be the iPod Touch, which is effectively an iPhone without the phone. Apple's iPod line.Donald Bell/CNETThe truth of the matter is that the iPod took a backseat to the iPhone as soon as it was announced, and the downward sales trend as a percentage of Apple's total revenue hasn't shown any signs of turning back up in the other direction.Nonetheless people are still buying the media players, with the company selling 7.54 million iPods in its third quarter (the most recently reported quarter, Apple finished up its fourth quarter last week), a 20 decline from the same quarter the year before. That's compared to the 20.34 million iPhones it sold during the same quarter, which was a 142 percent gain year over year. What more can Apple really do with the iPod though? Its models have gotten whittled away each year with slight tweaks and improvements, however in recent years Apple's been stuck juggling designs. That includes a return to button form with the iPod Shuffle after it's awkward buttonless design, and a complete overhaul of the Nano to move to a touch-screen design, while cutting features like video recording that were once highly-touted. Apple's also run up against a wall with the iPod Touch, trickling down features from the iPhone as it gets its updates, but not enough to make the device more appealing than the iPhone itself. There's also the issue of having to time those iPod Touch releases with the iPhone's release, something that could be easier if a Touch update is simply rolled into next week's event. Voice Control 2.0?The double entendre du jour, the "Let's talk iPhone" tagline can be read beyond the obvious to suggest Apple plans to take the wraps off its long-rumored reboot of Voice Control. That's the voice recognition software that's shipped on the iPhone since the iPhone 3GS, and made its way into iPods as well. Apple's current Voice Control can be used to play music or make phone calls.AppleThe rumor mill's gone into overdrive about this in recent months, with reports from TechCrunch earlier this year that claimed Apple was working on a partnership with Nuance that would build advanced voice technologies into iOS 5, and presumably some extras for the next iPhone. Yet when iOS 5 debuted in June, the voice features were nowhere to be found. More recently, reports from 9to5Mac have posted screenshots of a microphone icon sitting in the iOS software keyboard, while suggesting that the feature will let users launch apps, and navigate around the phone with their voice.The rumor was of special interest given Apple's acquisition of Siri in April of last year, a company that mixes natural language processing, semantic Web search and speech recognition to translate voice queries into Web search based tasks. Before being acquired by Apple, the company created an application that could make use of voice commands and do things like book a taxi, or make restaurant reservations. The move is highly expected given that Apple's been left in the dust by Google when it comes to advancing the voice-recognition technology on its mobile devices. As part of an update to its Android OS last January, Google added voice-recognition technology into Android's keyboard to let users transcribe voice into messages and Web searches, as well as use specific commands to launch applications. By comparison, Apple's Voice Control has remained largely unchanged since its introduction in 2009. Stay tuned for details of our live coverage of the event next week. We'll be there and will be bringing you the news as it happens.